Sustainability, Disruptive Product Innovation
Ecotein Business Plan
Ecotein Product Overview
Through Ecotein, we aim to provide nutritional needs at scale without relying on traditional agriculture. Ecotein is alternative protein extracted from recyclable materials and manufactured through innovative processes developed by Michigan Tech and ScaleUp Bio.
Social & Economic Impact
Ecotein tackles food scarcity and land scarcity, two global challenges, while also mitigating environmental waste. About 1 in 12 people went hungry in 2024 and half of the world's habitable land is already farmed. Given that most farmland is reserved for feeding animals, the land available to grow food for people is limited.
To enter the $202B protein market, Ecotein starts as an ingredient for fish and shrimp feed mills in Singapore. Based on market research, our product team projects $6.2M EBITDA by 2031.
Timeline
Sept 2026 - Nov 2026
(2 months)
Tools
GoogleDocs
Canva
Claude
Team
Yasmin Aref
Paul Kang
Seraph Kumar
Adara Lui
Naomi Meininger
Role
Product Lead
Content Strategist
Skills
Product Management
Cross-functional Collaboration
Content Strategy
Storytelling
Ecotein Master DocumentProcess
Our team was comprised of 5 individuals operating across multiple time zones and areas of expertise (design, business, and technology).
In order to ensure team alignment throughout the project, I developed and maintained a master document that tracked our progress, key deliverables, and working files.