Whomst

I’m Adara Lui, an Interdisciplinary Designer and Business Strategist who transforms stories into immersive experiences that resonate. I craft opportunities for delight across art, design, business, education, research, and food & beverage! ( ˘⌣˘ )✐ᝰ ⋆⭒˚.⋆

During off hours, I’m either braving the Los Angeles traffic for something good to eat as a Certified Foodie (Yelp Elite) or building a playground to explore my other curiosities. I am deeply passionate about gaming as a storytelling medium and have a field day just designing spaces in Animal Crossing.

M.S. Student, Integrated Design, Business, & Technology
University of Southern California (USC)
B.A., Fine Art
University of California, Los Angeles (UCLA)
Certificate, Programming Methodology
Stanford University
Certificate, UX/UI Design
Designlab
Apprenticeship, UX
DIA Design Guild
Current
- 2026 - Present | Vice President, Content Strategy, BruinTech
- 2026 - Present | Lead Visual Designer, Pawppy
- 2024 - Present | Fund Manager, UCLA
Past
- 2026 - 2026 | Food & Beverage Consultant, Hyatt Regency
- 2023 - 2023 | Product Designer, Dragons Trading
- 2022 - 2024 | Program Manager, UCLA Health
- 2021 - 2022 | UX Designer/Researcher, UCLA
* Full resume provided upon request.
Design
- Figma
- Adobe Photoshop
- Procreate
- Canva
Business
- Microsoft Suite
- Google Suite
- Trello
- Confluence
- Asana
- Notion
Programming
- HTML
- Python

Adobe Creative Type: The Regenerator | Myers Briggs Type: INFJ / ENFJ | Item Drop: Chiikawa Keychain

Comments from Past Collaborators & Clients

“Adara is a gem to have on any team. She’s always ready to speak on any and every topic. She makes you feel heard in the best way possible.”

"Adara is great at immersion. She has a knack for a cohesive, intentional world. Part of it is negative space, actually. Other is attention to detail…typography, colors, and characters.”

“One of Adara’s greatest strengths is her ability to synthesize research findings and data into clear, actionable insights—a crucial skill in any interdisciplinary field. Her professionalism and strong communication skills allow her to articulate design rationale with confidence.”

🐢

“Saving One Turtle at a Time”

a personal comic