Whomst

I’m Adara Lui, a Product Lead and Design Strategist.

I build sustainable solutions and craft opportunities for delight through immersive storytelling inspired by video games! My holistic, adaptive approach to challenges is informed by curiosity and experiences across art, design, business, education, research, and food & beverage. ( ˘⌣˘ )✐ᝰ ⋆⭒˚.⋆

During off hours, I’m either braving the Los Angeles traffic for something good to eat as a Certified Foodie (Yelp Elite) or building a playground to explore my other curiosities.

M.S. Student, Integrated Design, Business, & Technology
University of Southern California (USC)
B.A., Fine Art
University of California, Los Angeles (UCLA)
Certificate, Programming Methodology
Stanford University
Certificate, UX/UI Design
Designlab
Apprenticeship, UX
DIA Design Guild
Current
- 2026 - Present | Vice President, Content Strategy, BruinTech
- 2024 - Present | Fund Manager, UCLA
Past
- 2026 - 2026 | Multimedia Artist, Vans
- 2026 - 2026 | Product Consultant, AI Governance, Dassault Systèmes
- 2026 - 2026 | Business Consultant, Food & Beverage, Hyatt Regency
- 2026 - 2026 | Lead Visual Designer, Pawppy
- 2023 - 2023 | Product Designer, Dragons Trading
- 2022 - 2024 | Program Manager, UCLA Health
- 2021 - 2022 | UX Designer/Researcher, UCLA
* Full resume provided upon request.
Design
- Adobe Photoshop
- Figma
- Canva
- Procreate
Business
- Microsoft Suite
- Google Suite
- Confluence
- Trello
- Asana
- Notion
Programming
- HTML
- Python

Adobe Creative Type: The Regenerator | Myers Briggs Type: INFJ / ENFJ | Item Drop: Butter (novel)

Comments from Past Collaborators

“Adara is a gem to have on any team. She’s always ready to speak on any and every topic. She makes you feel heard in the best way possible.”

"Adara is great at immersion. She has a knack for a cohesive, intentional world. Part of it is negative space, actually. Other is attention to detail…typography, colors, and characters.”

“One of Adara’s greatest strengths is her ability to synthesize research findings and data into clear, actionable insights—a crucial skill in any interdisciplinary field. Her professionalism and strong communication skills allow her to articulate design rationale with confidence.”

🐢

“Saving One Turtle at a Time”

a personal comic