How might we help Millennials & Gen Z
1.
Meet expectations
when giving gifts?
2.
Brainstorm
suitable gifts?
3.
Save time & effort
planning gifts?
Productivity, Social Media
B2Gift: Utilitarian App for Reducing Mental Load
Role
UX Designer
UX Researcher
Tools & Skills
Figma
Adobe Photoshop
Design System
Branding
Competitor Analysis
User Research
Usability Testing
Timeline
Feb 2023 - Apr 2023
Gift giving can invoke happiness, but it can also trigger stress.
Research Findings
Motivations
Desire to invoke happiness
Hope to console
Love & Affection
Appreciation
Reciprocation
Pressure to meet expectations
Pain Points
Brainstorming appropriate gift
Spending time planning
Not being able to anticipate the gift recipient's response
Methods
Noting down the gift recipient's preferences, interests, needs, stage in life
Searching online
Keeping a running list of "hit" gifts
Sharing a wish list
Beachhead Audience
Following findings from user research and competitor research, I narrowed the project scope to reducing the burden of gift-giving during birthdays and determined the most common users of a direct competitor were aged between 18 - 34 years old.
Feature Exploration
After conducting competitor research, I compiled a shortlist of potential features for B²Gift:
Profile
discloses preferences, interests, & needs,
helping users better meet expectations
Gift Wish List
serves as a gift registry,
saving users time & effort in planning gifts
Birthday Calendar
provides reminders for upcoming birthdays,
helping users determine time to plan gifts
Gift History
track gifts given & received, allowing users to pinpoint which types of gifts are most well received
B²Gift Design Patterns
Progress Bars
encourage user engagement
& increase user satisfaction!
←
Hi-Fidelity Wireframe
Pill Buttons
increase readability &
reduce cognitive load!
←
Hi-Fidelity Wireframe
Feedback & Major Learnings
01
Usability Test Participants enjoyed being provided visual feedback for confirmations and multiple choices!
However, too many options can also burden rather than lighten users’ mental load.
02
Color and graphics are high impact opportunities for delight.